Ukrainian Children’s TV Show ‘Brave Bunnies’ Launches UK Publishing with Ladybird
Ladybird is launching a series of pre-school titles with Brave Bunnies, the only global Ukrainian children’s brand.
Brave Bunnies follows the adventures of bunnies Bop and Boo, who live with their family on the Bunny Bus and love to explore the world. At each stop, Bop and Boo make new friends, play new games and discovering a little more about the world and people around them, spreading messages of inclusivity, friendship and respect.
Created by Olga Cherepanova at Glowberry, Brave Bunnies is broadcast in over 63 countries; and launched in the UK on Milkshake! (on Channel 5) and Nick Jr. in February and September 2021 respectively. To date it has reached a UK audience of 4.4million. Brave Bunnies ranked as the #1 commercial channel in its slots for its premiere.
Ladybird launches the first two titles in the series in March 2022: Brave Bunnies Spring to the Rescueand Brave Bunnies Make a Friend, which see Bop and Boo learning lessons about bravery, responsibility and compassion.
Ladybird Commissioning Editor Ned Hartley acquired UK publishing rights to the brand from Big Picture Licensing who are the master-agent for Brave Bunnies across EMEA & APAC regions.
Dan Frugtniet, MD of Big Picture Licensing, says, ‘It’s wonderful to have found a UK publishing home for Brave Bunnies with such a global leader as Ladybird & Penguin Random House. Given the terrible current events in Ukraine, the creators are keen to use Brave Bunnies to spread the important messages of friendship, diversity and inclusion which are the core DNA of the show.’
Francesca Dow, MD of Penguin Random House Children’s, says, ‘This partnership is exciting for Ladybird because it is the result of several years of collaboration with the exceptionally skilled and creative team at Glowberry. We were first drawn to Brave Bunnies for its playful and warm ways of talking about friendship with a very young audience; and are excited that our books are now available for young readers to explore, bringing the internationally-successful Brave Bunnies to existing and new fans in the UK.’
For further information please contact:
Katherine Josselyn, Ladybird
Dan Frugtniet, Big Picture Licensing
Kelly Todd, Nick Jr./Milkshake!
Ladybird is an imprint of Penguin Random House, the world’s number one publisher representing a vibrant community of publishing houses marked by unparalleled success.
Ladybird has been publishing expertly crafted books for young children for over 100 years and stands at the forefront of children’s publishing as one of the most iconic and well-known children’s brands. Ladybird encourages kids to explore the world around them. It answers questions for children, and answers a need for parents, grandparents and carers, whether that’s bedtime, starting school, exploring nature or potty training. Our books are trusted by parents the world over and include playful, design-led books; beautiful, highly illustrated non-fiction; classic stories made contemporary; current licensed brands plus a selection of fun novelty titles for little hands. Some of our most popular brands and series include Peppa Pig, Hey Duggee, Baby Touch, Little World and Ten Minutes to Bed.
From birth through to confident young readers, at every age and every stage, we offer books and apps for your young child’s every need.
We make growing up the best story ever.
For more information, please visit our website www.penguin.co.uk/ladybird
Or follow us on Twitter, Facebook and Instagram: @LadybirdBooks
Glowberry is a Ukrainian creative production that develops high-quality content 360° for Kids and families worldwide, founded in 2009 as a publishing house. Glowberry, now a part of FILM.UA Group, grew into a production company with a big international team. Today, one of the key projects for our team is the BRAVE BUNNIES animated series. The projects of our professional team are highly acclaimed by international experts and became shortlist finalists of global animation festivals like Cartoon Forum, Animation Production Day, Cartoon 360, Annecy International Animated Film Festival (MIFA), Ottawa International Animation Festival, The Financing Forum for Kids Content. For more information; www.bravebunnies.com
About Big Picture Licensing:
Big Picture Licensing is an international brand licensing agency with a difference, offering 360 licensing expertise across all territories and product categories and LBE solutions in bringing IP to market. Big Picture Licensing works with and supports a number of global licensors and clients across all areas of brand licensing to support its partners across all commercial disciplines for brands and consumer products.
For more information – www.bigpicturelicensing.com