Welcome to


With a combined 60+ years of commercial and brand licensing experience, gained at a diverse range of large global media corporations, we offer an agile, proactive and reliable agency that can see and create without limits.

Our services

Big Picture Licensing offers an array of services from licensee sourcing, through to contract drafting, brand evaluation, product distribution and development. Below are some examples of these services.

Business development
  • Licensee sourcing
  • Deal terms negotiation
  • Licensee management
  • Global networks
  • Market insights
  • Legal templates
  • Contract drafting
  • Agreement full-execution
Brand management
  • Strategy and development
  • Evaluation and positioning
  • Market resarch
  • Royalty reports
  • Collections
  • Invoicing
  • Support with broadcasters and retail
  • Trade press
  • On-the-ground activations
Product development
  • Affiliate PD service
  • Product design
  • Product approvals

How we work

Big Picture Licensing identifies and secures new revenue opportunities with a flexible, ethical and holistic approach to doing business.

We bring a long-term, lateral, consultative attitude to international trade, where all clients are considered a partner.

To challenge limitations, we think innovatively and deliver sustainable 360 solutions for all clients.

Whatever your needs, Big Picture Licensing is ready to step-up and partner with you on specific projects, as a traditional Licensing Agent and/or Product Distribution Agent.

Our models

We broker and connect new business opportunities for IP owners, licensees and investors across international markets, with introducer or full-service licensing agent model. We can work as a full-service licensing agent, and also have a ‘skinny agent’ model, where we broker incremental new business opportunities for licensors and licensees for a reduced agent fee.

With the introducer agent model, we act as a ‘plug and play’ resource for licensors, identifying and securing new deals across single or multi-territory markets, with a focus on non-traditional product categories. These categories include FMCG, promotions and technology products for companies who are generally new to the licensing industry.

Product distribution

Big Picture Licensing supports licensees and product suppliers to expand their distribution into new territories and retail channels across EMEA and APAC markets.

We have a wide range of distributor and retailer contacts across EMEA and APAC regions covering a wide variety of product categories. We can search for a viable buyer and, if secured, then broker a deal for you.

Let us help you expand your distribution footprint and advise you on Licensor contract amendments to increase your territory rights.

Location Based Experiences (LBE)

We offer support with LBE rights between IP owners and new licensees around the world to secure the right brand for the territory and an experiential business model. We believe that when a consumer interacts with a brand in the physical world, this opens a unique emotional connection between brand and consumer. Consumers require meaning, feeling and a sense of belonging,

This is particularly the case with Millennials (1980-94), Gen-Z (1995-2015) and Gen-Alpha (2015+), who value experiences above all else to create memories and brand associations that will last a lifetime.

Global loyalty promotions, strategy and training

We create and deliver bespoke retail loyalty promotions and strategy for clients.  With insights into IP, product categories and promotional programs for brand owners, mass retailers & Loyalty promotion specialists across all international territories and retail channels.

We work with clients to develop full brand licensing plans for IP, products and services to plan an effective route-to-market and a 360 licensing strategy.

Bespoke training services are available on both a one-to-one and a group basis, giving insights into the licensing industry from the basics, through to advanced processes, territory knowledge and industry connections.

Our team have delivered a number of keynote speaker engagements around the world including the Las Vegas Licensing Show, India Licensing Expo, Licensing Russia and Korea Character Licensing Fair (KCLF).


Hardline Comics create artwork that challenges and offers innovative narratives across genres including Superhero, Horror, and Science fiction.

Their first successful comic book series, Mahoney’s, is a subversive take on the superhero genre, set in a super-villain bar. Big Picture secured a paperback publisher to bring this series to a global audience and aims to secure a production deal for its screen adaptation. They have six original IPs: Mahoney’s, The Long Game, The Guys, Limits, The Claws, and Vermley Keep, each offering diverse characters and genres.

Their comics have sold in over 50 territories, supported by a dynamic team from the UK, USA, Brazil, Spain, Canada, and Italy.

Management team

We love brands! To challenge limitations, we think innovatively and deliver sustainable 360 solutions for all clients.

Dan Frugtniet

Dan Frugtniet

MD / Founder

Jason Rice

Jason Rice

VP – Global Licensing

Mark Kingston

Mark Kingston

Strategic Advisor

Donovan de Klerk

Donovan de Klerk

Global Licensing Director

Ikuko Kogiso

Ikuko Kogiso

Director of APAC


Big Picture Licensing has a strong reputation for delivering incremental revenue opportunities, managing all types of brands across all territories, categories and retail channels to identify and secure incremental revenue opportunities for clients, as demonstrated by just handful of the many testimonials we have received, below.

“Dan’s entrepreneurial spirit, coupled with his ‘can-do’ attitude makes him a hugely successful team member who consistently delivers results and creates new opportunities and openings. Dan has a broad and deep understanding of the nuances of licensing and the complicated regions and partners he manages. He works well with peers and support functions to ensure projects are delivered and revenue targets over-achieved.”

Mark Kingston

SVP International Consumer Products, ViacomCBS

“I have been working with Dan as an agent for more then 4 years and it has been a truly pleasant cooperation. Dan has the capability to make things look easy when in reality they are not. Never a bridge too far or mountain to high. His fun and engaging personality make him great to work with and his professionalism in spotting opportunities, motivating people and breaking barriers is second to none. I have celebrated big victories with Dan and hope to be working with for a long time.”

Maarten Weck

EVP & Managing Director, WildBrain CPLG

“I have known Dan for over 12 years and have been fortunate enough to work both directly and in tandem with him across the Licensing industry. A passionate professional, Dan brings his infectious enthusiasm and entrepreneurial approach to every project. In addition, Dan’s ability to adapt his approach in order to deliver on the objective makes him a pleasure to work alongside!”

Ami Dieckman

SVP International Licensing, Entertainment One

“Glowberry has gone through a long & successful business journey with Big Picture Licensing for the BRAVE BUNNIES project, being able to plan and implement the brand’s international licensing and partnership strategy, including brokering a successful equity acquisition partnership deal with the global studio WildBrain. At all stages of process, Big Picture Licensing has established itself as a reliable & professional long-term business partner to deliver and secure a bright future for Glowberry and BRAVE BUNNIES TV series & IP.”

Olga Cherepanova

Creative Producer, Glowberry

“What I really appreciate about Dan is his ability to pivot and quickly adjust to whatever may get thrown his way: he is quick to step into a panel function as needed, help colleagues- even sometimes rivals sort through challenges, etc. This flexibility reflects agile thinking and creative problem solving. It also reflects a strong work ethic and commitment to his industry colleagues.”

Maura J. Regan

President, Licensing International (Global Licensing Trade Organisation)

“I worked with Dan for several years at Viacom and always found him to a great commercial operator, with a refreshing focus on cutting through extraneous issues and getting to the business end of any deal. Added to that he has a consistent can-do attitude and is great fun to be around. A valuable addition to any commercial team.”

Nicholas Walters

Founder & CEO, Hopster

Contact us

Dan Frugtniet
MD / Founder
+44(0)7866 464861

To see and create without limits.