Jason Rice

VP – Global Licensing

Jason is a highly regarded senior licensing professional with over twenty-five years’ domestic and international experience.

He possesses a deep knowledge and passion for the industry, and a flair for delivering success and sustained growth across some of the most challenging markets, managing and leading large-scale programmes across a diverse range of consumer, lifestyle and entertainment IPs.

Jason has held senior roles at some of the world’s largest global media outlets including BBC Worldwide and Turner Broadcasting.

Most recently as Director of Brand Licensing for SEGA Europe, Jason held responsibility for the company’s consumer products business across the full roster of SEGA owned IPs.

In this important strategic role for the company, he delivered record revenue growth, managed high value partnerships and expanded the company’s brand presence globally.