Dan Frugtniet
MD / Founder
Dan is a Media and Brand Licensing executive with 20+ years’ experience working for a wide range of media owners including; BBC Studios, IPC Publishing, The Mirror newspaper, The Walt Disney Company, LazyTown Entertainment (WarnerMedia Company) and Viacom (Paramount).
Dan worked for Viacom Nickelodeon Consumer Products, based in London from 2010. He left the company in 2018 as Vice-President, International Licensing & Business Development.
Dan has worked across International markets in the brand licensing industry for the past 17 years and has extensive experience of establishing brand licensing businesses in developing territories and building solid foundations for sustainable revenue growth. He has managed vertical Licensing businesses with a client direct model as well as Licensing Agent model across many territories within the UK, EMEA, MENA and APAC.
With extensive Licensee contacts in all key territories and product categories, Dan has travelled frequently for many years across emerging markets on business along with more mature markets within Europe / APAC and rest of the World (54 countries and counting).
Dan has a Post-Graduate Degree in Education & has delivered keynote presentations around the world on business, as well as for Licensing International in India, USA and South Korea.
In 2018, he founded BIG PICTURE LICENSING as a bespoke Licensing agency to help all clients identify and secure new business opportunities as well as offer licensing training modules where companies can learn the insider trade secrets of the International Brand Licensing Industry.